Rachel Boston: The London Jeweler Making Heirloom Jewelry A Luxury Experience For Millennials

Despite the rise in demand for demi-fine jewelry sold direct to the consumer, a young, London-based jeweler is proving that there is still plenty of room for personalized service coupled with fine materials and traditional craftsmanship Working mainly in gold and natural diamonds with clients that seek out her quiet statement style, for Rachel Boston, the business of making heirloom jewelry is above all, personal The rise of demi-fine has made luxury jewelry more accessible, accelerated in no small part by leading fashion e-tailer Net-a-Porter's move into the segment in 2016.

What about the consumer who wants to invest in a special piece that can be handed down to the next generation? With a renewed focus on experiential luxury, independent London designers are reporting a return to fine jewelry, and Boston's clients are "Looking to invest in beautiful pieces that will stand the test of time, rather than buying more seasonal demi-fine jewelry" With a love of stones inspired by the "Contagious passion" of her diamond broker father, South London-born Boston spent her childhood taking apart her sister's jewelry and putting it back in different ways and making pieces from scrapyard materials in school From initial sketches through shipping, "Clients being actively involved in the process of creating their jewelry lend it an even more special aspect, deepening the sentimental attachment" It's not hard to see how Boston's pieces are becoming modern heirlooms.

Now more than ever, Rachel Boston makes the case for thinking slow rather than fast, and meaningful, rather than throwaway , to leave clients feeling special every time. . Source