Pomellato Jewelry Returns to Rodeo Drive

A sense of intimacy was high on the priority list for Pomellato's new Beverly Hills boutique, and the space, which quietly opened Friday at 214 North Rodeo Drive, nicely accomplishes that goal "It's the perfect location, and, like our jewelry, feels round and voluptuous," says Nathalie Diamantis, president of jewelry for the Americas for Kering, the umbrella company that oversees labels like Gucci, Brioni and Alexander McQueen in addition to jewelers Pomellato, Boucheron and Dodo This isn't the jeweler's first foray into the posh shopping district: A previous Pomellato boutique shuttered three years ago after opening in 2011 at 320 Rodeo Drive.

Diamantis says the earlier effort, at 5,000 square feet, was both too big and too much; the new, 1,700-square foot store, on the other hand, "Feels like a jewel box, very warm and inviting." The single-story selling space features display cases in the front, framed by Milanese-inspired red lacquer and black-and-white portraits of Pomellato ambassadors, including Anjelica Huston, Ahn Duong and social influencer Chiara Ferragni, who appears in the brand's latest campaign Founded in 1967 by jeweler Pino Rabolini at the height of the mid-century modern aesthetic that was pervasive in fashion and interior design during that decade, the Milan-based Pomellato is known for combining rounded, sensuous shapes and tactile gemstone cuts with offbeat color combinations Friday's soft opening will be offset by a splashier, more official party planned for Oct.

16; that's when Pomellato will showcase the U.S launch of its Montenapoleone collection, a group of 32 bold, one-of-a-kind rings featuring a variety of colored gemstones Italian for "Cloud," Nuvola's beveled-gold and diamond earrings, rings and pendants will be sold only in 10 Pomellato boutiques in the world, including Beverly Hills and New York. Source