Platinum freefall

The Platinum Guild India says platinum retail sales are growing in the country at 25%, outperforming gold and diamond jewellery In 2017, India imported 7.2 tons of platinum specifically for jewellery making "But platinum jewellery is the choice of the younger generation which is ''apparently less price sensitive.

We can say the current fluctuation in platinum prices may have the lesser impact on the demand Platinum is currently trading lower than gold, which makes it slightly more attractive for buyers," says Sulabh Agarwal, head-merchandising and operations at design house Melorra Experts say although platinum is a good metal from an adornment and usage point of view, it lags behind gold and silver in terms of its investment value.

Often, consumers go in for platinum with 95% purity, and if metals like iridium are added to the remaining 5%, the lustre of platinum can reduce over time, warn experts 25% Growth seen in platinum retail sales, higher than gold and diamond jewellery 25% increase expected in import of platinum for jewellery making. Source