Place Vendôme Jewelers Strike Out Into New Domains

Place Vendôme Jewelers Strike Out Into New Domains

PARIS — The once-guarded realm of high jewelry demonstrated new verve, diversity and digital savvy during Paris Couture Week.Technology muscled its way in: Cartier spotlighted necklaces with designs augmented by computers, while Buccellati, known for intricate, centuries-old chiseling methods, has employed a wide-eyed virtual influencer Cultural diversity is making inroads — Asian houses Anna Hu and Mikimoto joined the official calendar of the Fédération de la Haute Couture et de la Mode.And intense competition to capture imaginations has pushed boundaries, resulting in a profusion of color, vibrant and African-flavored at Chaumet, and with a Far Eastern aesthetic at Cartier, while De Beers juxtaposed rough and colored diamonds with the sharply polished brilliant ones it built its name on.Even logo references snuck into the mix: Design teams at Louis Vuitton referenced the label’s flower outline and letter V on diamond-encrusted necklaces with one colored stone — a nearly 20-carat tsavorite, in . Source

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