Phillips Launches Online Jewelry Retail Platform

A recent example is Phillips 's new retail platform, Flawless, launched last week to offer exceptional jewels for direct purchase Located on Phillips.com, Flawless currently features 18 pieces by brands including Van Cleef & Arpels, Tiffany & Co., and Cartier, and 12 commissioned pieces from British jewelry designer Shaun Leane All the pieces can be viewed and purchased immediately online.

"Dovetailing with Phillips' global Jewels department, Flawless provides an additional platform for both online and offline sales," Paul Redmayne , head of private sales of Phillips Jewelry, said in a statement Among the notable pieces designed by Leane is a pear-shaped, circular-cut sapphire ring, selling for US$199,800 The strong, clean lines reflect Leane's love of Art Deco and are intended to appeal to both men and women, Phillips said.

A selection of the 12 commissioned pieces will be on preview at Phillips new gallery in Southampton, on Long Island, from Oct 15-25. . Source