Paul McLauchlan: Your guide to men's jewellery and how to wear it

Cillian Hilliard, the founder, finds that sales of the unisex jewellery are split evenly between men and women Le Gramme's Erwan Le Louer is committed to creating minimal jewellery that responds to men who either want to broaden their horizons by wearing jewellery in a discrete fashion or those who want to expand their existing collection "10 years ago, most men simply had a wedding band.

Now, men are buying more and more jewellery and many of them are interested in sustainability too," said Hilliard, the founder of Dána Project, which hopes to challenge jewellery companies to become more sustainable in terms of their production, materials, values, and everything else right down to packaging Le Louër remarks that men's jewellery falls into two categories: the man who is interested in jewellery for himself, and jewellery as a gift "Sportsmen, musicians, actors have all played a key influence in the acceptance of jewellery and certainly in the last couple of years jewellery has evolved from refined, subtle pieces to more ornate pieces, necklaces and bracelets adorned with trinkets and coins," says Paul.

Le Louër is not as convinced by a specific need for jewellery for working from home, though he acknowledges that jewellery "Allows men to assert their personality and to continue to have a positive outlook during this particular period" In the first six weeks of lockdown sales of jewellery doubled at MATCHES In keeping with this, jewellery is a growing category for the online retailer. Source