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Former Lane Crawford buyer Magali Ginsburg co-founded Cercle Amédée last year Based in Paris, its fashion jewellery is made in ateliers across Europe Why did you launch a jewellery brand? “I was a buyer for a long time and still consult, but now I finally have the time to develop my creative side I have always wanted to launch a brand with values that are close to my heart.
I believe that to end generational poverty, you must create economic opportunities for people, especially women, to provide for themselves Ethical practices and materials are at the core of Cercle Amédée.” How jewellery can empower the modern woman, according to one designer Why the art-deco style? “This period is particularly inspiring but I also look to references like architecture, art, dance and music The simple geometries of the first collection echo a series of buildings and objects made in the genre’s heyday by the. Source
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