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Pandora: The beginning of the end Pandora Australia recently announced its latest round of account closures as it seeks to reduce its retail distribution The company sent emails to the affected independent stockists in the second week of June and then immediately attempted to allay the fears of its remaining stockists. An email signed by Mikael Kruse Jensen, managing director Pandora Australia, explained: “As we continue with our strategy towards branded retail excellence, we have taken the decision to close a number of wholesales accounts The choice of whether to have Pandora concept stores and work with multi-branded partners [independent stockists] depends on a number factors including location and market needs.
We appreciate that this decision may be difficult to understand for some of you, however we have made the decision to strengthen the experience we provide consumers and position Pandora well for the future.” Jensen’s email continued: “It is important to note . Source
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