Over 100 Fine Jewelry Designers Are Teaming Up to Feed Children Impacted by Covid-19

When it comes to COVID-19, every industry is doing its part to fight the pandemic-inducing virus, and the jewelry business is no exception with its new #Linked campaign More than 100 fine jewelry designers located across the country have joined forces to benefit No Kid Hungry, a program dedicated to making sure children receive adequate food-something made far more difficult by the closing of schools which 22 million children rely on for their meals Spearheaded by publicists Danielle Gadi and Jen Lowitz, the #Linked project aims to fill the gap left by public institutions.

"The idea for #Linked started swirling around last week during a press conference," Gadi and Lowitz told Elite Traveler "There were no parameters, it was just a call to action," Gadi and Lowitz said in a joint statement to WWD "We've seen everything from a flat figure to 30 percent off.

Most designers are offering up their full collections as part of this effort If this effort creates some additional visibility around the urgency of the situation, we're thrilled with whatever anyone can do, however they want to do it." The movement has the dual benefit of helping support small, independent jewelers during an extremely uncertain economic climate caused by the novel coronavirus Washington, DC-based non-profit Share Our Strength operates No Kid Hungry and works to end poverty and hunger worldwide.

To learn more and donate, visit the organization's website. . Source