Oscars Jewellery: The Award For Best Earrings Goes To...

In what year did a Hollywood actress first borrow jewellery to wear on the red carpet? Sometime in the 1990s maybe—with the rise of the internet, and its digital possibilities—or the 1980s in the Cher/Bob Mackie era of glitter and sparkle and more-is-more? The answer, in fact, is four decades earlier, in 1944, when Harry Winston (the man himself) lent Jennifer Jones a suite of diamonds to wear at the Academy Awards She would go on to win for Best Actress, marking the beginning of what is today—more than 70 years on—a heady mix of glamour, style and strategic partnerships. So how do these moments happen, and what does it take to adorn the most famous women in the world with the most extraordinary jewels? Behind-the-scenes negotiations between stylists, agents and jewellery houses are commonplace, and it’s no secret that many brands pay actresses large sums of money to wear their . Source