Now, AR allows for virtual jewelry try-ons at Airports

StyleDotMe , a New Delhi based startup announced that Tanishq , India's most trusted jewellery brand, has licensed mirrAR, StyleDotMe's augmented reality platform for creating a unique experience center for consumers,at the New Delhi and Bengaluru Airports Creating a first of it's kind retail experience, Jewelry brand Tanishq and fashion-tech startup StyleDotMe, launched a virtual jewelry try-on experience zone at Delhi & Bangalore Airports.

Tanishq hosts over 200+ designs, with this 'Virtual Try and Buy' experience, through the augmented reality based platform, mirrAR After a successful pilot of mirrAR at Bridal Asia, the brand now hosts this augmented reality product at Delhi and Bengaluru At the airports, the mirrAR experience zones gives shoppers a luxury feel of a dressing room where they can sit and try hundreds of jewellery from Tanishq, take pictures and immediately share on social media for an engaging experience.

Users can see themselves in different jewelry products on a larger screen for an intuitive experience without going Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said, "Tanishq has always aimed at providing the best for our customers and this fascinating initiative of providing a magical experience using Augmented Reality technology, is one such approach to achieving that objective." . Source