New Jewelry Website Focuses on Craftsmanship and Content

New jewelry websites seem to be debuting all the time, but The Jewelry Showcase, which formally threw its hat into the ring earlier this month, means to differentiate itself by trading on the growing appeal of underexposed, artisan-designed, handmade jewelry Faith Marcus, a veteran luxury fashion and accessories executive who has worked at Yves Saint Laurent, Louis Vuitton, and owned her own vintage interior design business, has created a curated platform for discovering designers that are legitimately talented and show great promise in the indie designer marketplace but have yet to land that big consumer editorial hit or store buy-in All of the designers are partnering with Marcus as way to take their game to the next level.

The Jewelry Showcase is launching with 19 designers, many of whom have been featured on this blog, who share a creative philosophy and specialize in one-of-a-kind and made-to-order pieces "We create an in-depth look into the designer's world so the customer has a better understanding of the designer they are purchasing from," says Marcus An original video, created for jewelry designer Andrea Gutierrez, by The Jewelry Showcase.

The site's functionality allows consumers to shop by both category and designer; the pages are set up to first draw you into the designer's story, which puts the products in context and, hopefully, makes them even more desirable. . Source