Must Read: Inside Fashion's Waste Problem, Why Luxury Brands Are Reducing Their Prices in China

Inside fashion's waste problemEarlier this month, Burberry admitted to destroying millions worth of unsold products, leading many to wonder if other big-name designers and brands engage in the same wasteful practices Why luxury brands are reducing their prices in China Burberry, Gucci, Hermès and Louis Vuitton all reduced their prices in China this month and other brands are expected to follow suit In a new piece, Business of Fashion explores how the price cuts will impact the bottom line and predicts what luxury brands will lower their prices next.

RewardStyle uses data to build successful influencer partnershipsIn 2013, RewardStyle launched Campaigns, a tool that helps brands be more strategic about their influencer partnerships by allowing companies to cast influencers for brand campaigns based on historical performance data "As a brand, when you're giving us your exact goals and targets, like 'I need to hit this many sales and this much traffic and this is my target demographic,' we're using all of that data to cast," said Amber Venz Box, the founder and president of RewardStyle, in an interview with WWD "Brands are always very surprised at who we cast for those campaigns because it might not be celebrity influencer A, B or C, who they thought, but we already know who that person's audience is and what type of products they convert at" How anime helped Generation Y cultivate a person style Before residents of North and South Dakota could watch runway shows on Instagram in real time, they, along with other small-town inhabitants and suburban residents, had to "Depend on artful media" for unique fashion inspiration.

How American Eagle got political to win over Generation Z consumers American Eagle is one of many brands that has decided to incorporate political activism into its everyday marketing strategy. . Source