Monique Lhuillier Designs a New Collection for Helzberg

Designer Monique Lhuillier has found another home for her jewelry The celebrated bridal gown designer has created a new 25-piece engagement ring collection for Helzberg Diamonds, according to a statement from the Kansas City, Mo.-based chain The new Lhuillier collection of semi-mount engagement rings features flower-petal shapes and hand engraving, "Reflect[ing] the designer's flair for modern femininity," says a Helzberg statement.

Lhuillier has a long-standing deal to design engagement rings, wedding bands, and fashion pieces for e-tailer Blue Nile The designer's press representative says that Lhuillier will continue to create items for Blue Nile, as well as items for Helzberg Lhuillier's new collection for Helzberg was praised in a statement by Julie Yoakum, the retailer's chief merchandising officer and a Blue Nile veteran.

Added Lhuillier in the same statement: "Designing a wedding gown is a privilege-it's a huge part of an iconic and memorable day in a woman's life But designing an engagement ring is, in some ways, even more impactful because it's a permanent symbol of love." . Source