Mimi So Celebrates 20 Years of Whimsical Jewelry

As a result, she hasn't had to constantly alter her brand year after year What set your brand apart at the time, and how did you expand on that in the past 20 years? What set our brand apart at the time was my pioneering style of stylistically wearing fine jewelry in daily life Year after year we reach for the best and challenge ourselves constantly.

How has the jewelry business changed in the last 20 years? Personally, I believe the jewelry business has changed significantly these last 10 years, compared to say, the previous 20 years I would like to expand building our brand in the next 10 years where the children of our collectors want to wear and own a Mimi So piece. . Source