Millennials like their diamonds ethically sourced or man-made, and jewellers are responding

Millennials like their diamonds ethically sourced or man-made, and jewellers are responding

According to industry insiders, he is not the only one among his peers who is concerned about where diamonds are sourced from While many have lamented that diamonds have lost their lustre for the new generation, the truth is that millennials view these precious stones differently from their predecessors Such knowledge has led to the rise of several new categories in the diamond market targeted at millennials, including man-made diamonds.

Different from imitation diamonds such as cubic zirconia, synthetic stones have the same chemical properties as natural diamonds but are made above ground in a laboratory "I would say conflict-free diamonds are at the top of the list for millennials The understanding of the positive impact of only accepting ethically sourced diamonds is extremely important, and we see this being something that the clients are embracing more as the norm," says Delage.

I would say conflict-free diamonds are at the top of the list for millennials "There is no stigma when it comes to recycled diamonds Unless the ring is an antique piece or obviously second-hand, most recycled diamonds are recut to improve the cut and no one knows that they are even recycled," says Andrew Brown, president and CFO of WP Diamonds. Source

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