Meet the CEO Behind Mejuri, the Fine Jewelry Brand Millennials Are Obsessed With

The jewelry entrepreneur behind the impressive operation is Noura Sakkijha Coming from three generations of Jordanian jewelers, designing fine jewelry is in Sakkijha's blood Her background in engineering combined with her family's craft got her thinking about more efficient ways to produce jewelry - without department stores' insanely high markup prices.

They've built up their marketing strategy over these past four years with a push toward millennials, who are more than happy to support a brand that's mixing up the fine jewelry industry, especially in their favor Noura Sakkijha: Jewelry design was a natural transition for me, because I'm the third generation of my family to work in jewelry, and it's always been something I loved B+C: From a marketing standpoint, how is Mejuri changing the jewelry game? B+C How is the buying and wearing of fine jewelry like Mejuri empowering for your consumers?. Source