Male Jewellery – The state of the market

"You only have to look at the ubiquity of tattoos to understand how much men want to express their personality and individuality Men's jewellery is like a tattoo that can be taken off at the end of the day Jewellery is a way of speaking before you do.

It communicates individuality but also non-conformity," says men's style aficionado and author of upcoming book 'Jewelry for Gentlemen', James Sherwood "Currently men are more likely than women to look at social media for jewellery inspiration, at 40% compared to only 31% of women Men are looking towards stylish celebrities for inspiration, with people frequently photographed wearing fashion jewellery such as bracelets, rings and long necklaces.

We have certainly noticed a trend in men purchasing bangles, rings and bracelets for themselves." Interestingly, the move towards genderless jewellery is also making an impact on the male jewellery market with tastes in colour, material and design merging between the sexes "I am intrigued," he says, "By Brazilian jeweller Ara Vartanian's London flagship, where jewellery isn't necessarily classified as men's or women's jewellery It is just jewellery that speaks to the customer and compliments their aesthetic.

The gender fluidity of the Millennial generation hasn't passed the jewellers by and the lack of judgement about whether a piece is masculine or feminine will only increase the market for fine jewellery." Luxury jewellery will be also be at the forefront of the future male trends, it is thought, with the 16th edition of the Bain Luxury Study finding that the luxury market grew by 5% to €1.2 trillion globally last year, with growth in a broad array of industries including the jewellery market, with growth expected to continue If men's jewellery follows men's fashion, there is every indication that the market has room to grow "Men's jewellery tends to top-out at £20,000 which can't compete with the multi-millions paid for women's gem-set jewellery at Graff and Moussaieff for example.

So the margins alone would prevent the men's market competing with female jewellery." . Source