Makeup artist Lisa Eldridge may be best known for her beauty tutorial videos, which have garnered her nearly 1.8 million YouTube subscribers, but it’s the rings she wears—William Welstead’s one-of-a-kind gemstones stacked high—that have spawned hundreds of comments (“I think my favorite thing about her videos is the soft clinking noises her rings make Sooo soothing,” reads one Reddit post) and countless copycats “When I noticed companies were selling rings using my name, that was the moment I was like, ‘This is crazy,’ ” says Eldridge, who then took matters into her own hands.

After enlisting the help of Welstead—a longtime friend turned collaborator who sourced the stones—she set to work on her namesake collection (which, ranging between $450 and $900, rings in significantly lower than Welstead’s). It should come as no surprise that Eldridge, who commissioned Welstead to design her engagement ring, has long been drawn to his jewelry After . More