Louis Vuitton's jewellery designer aims to shake up sector with own line

Louis Vuitton's jewellery designer, Francesca Amfitheatrof is bidding to shake-up the business of branded jewellery with her very own line Branching out from her role at Louis Vuitton, the jewellery designer, who previously worked for Tiffany's as the firm's design director, is launching her own jewellery brand In March 2019, the first offer from the designer will be sold online at Thiefandheist.

While the original piece retails for under £100, BoF says the designer has developed her own gold alloy and will be heading down the finer line later on This new project - backed by an unnamed Korean investment group - aims to challenge the status quo on how jewellery is created, sold and worn "Jewellery can be traditional.

People look at the past rather than looking forward," Amfitheatrof tells BoF "I really wanted to create something that nobody has seen before The industry could use a little shaking up" Francesca Amfitheatrof joined Louis Vuitton as artistic director of watches and jewellery last year. Source