Lizzo & Oprah's Favourite Fine Jewellery Brand Is Pleasingly Affordable

"Jewellery is my favourite topic to talk about," Noura Sakkijha, co-founder and CEO of Mejuri, tells British Vogue, practically fizzing with excitement about her affordable fine jewellery brand A third-generation jeweller, sourcing rare and exquisite stones is in Sakkijha's blood "We shouldn't save the joy of wearing fine jewellery for special occasions," asserts Sakkijha.

"Everyday should be happy!" Rather than buying dispensable costume pieces, Sakkijha believes women should buy beautiful tokens to wear always and keep forever Sakkijha's enterprising attitude certainly seems to have worked: 75 per cent of Mejuri's customers are women buying for themselves, and 30 per cent make repeat purchases each month "We're constantly designing and talking about products," says Sakkijha, her enthusiasm palpable once more.

The big question: how does Mejuri keep its costs down? "Simple", answers Sakkijha. . Source