Lancaster's family-owned jewellers fly the flag for technology-enhanced retail

Lancaster's family-owned jewellers fly the flag for technology-enhanced retail

Family-run jewellers in Lancaster have merged their bricks and mortar presences with online platforms and digital solutions in a bid to stay current and relevant for local shoppers The city's jewellery offering, which includes high-end Banks Lyon, family-owned Firths, fashion jewellers Silver Tree and Down to Earth, has managed to stand the test of time, with each jeweller selling in Lancaster for at least 30 years On Professional Jeweller's recent trip to the city for its monthly Cityscape series, it was apparent that while each of the stores has a clear USP, many of the stores owe their staying power to their eagerness to adopt new technologies in-store and on their digital platforms.

One of the stores that is truly flying the flag for embracing new technology is Banks Lyon Having realised that the majority of its database are men, the high-end jeweller organised a women-only evening event designed to reach out and interact with the local community and showcase how the jeweller is utilising technology as a tool Fashion jewellery retailer Silver Tree, which stocks Swarovski, Vivienne Westwood, ChloBo and Thomas Sabo, has also moved with the times and been unafraid to make changes to the business.

Director, Hannah Gibson, explained: "We are always looking for new ways that our customers would want to shop With our new refurbishment, we're thinking about having the till be no so existent and just having iPads But we have always made a conscious decision since half way through the noughties to go online and make that a window for our shop". Source

Popular products near you

Popular Posts

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

The Jewelry Collection from Acanthus Antiques

The Jewelry Collection from Acanthus Antiques focuses on fine, designer and ... 14k Gold Lave...

read more

Ribbon Tahitian Black Pearl Pendant with Diamonds in 14K Yellow Gold

One 13-14mm semi-round Tahitian Black Pearl in a variety of natural colors. Twenty-nine faceted roun...

read more

GIA OVAL DIAMOND HALO ENGAGEMENT RING

All items purchased have 12 months manufacturer's warranty. Centre diamond purchases of 1.00 carat ...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services