Kendra Scott Will Open Its First-Ever Store in New York Next Week

Kendra Scott, the jewelry retail brand founded by entrepreneur Kendra Scott in 2002 that Berkshire Partners valued at $1 billion in December 2016, is opening its first-ever store in New York City on Sept 4-a 1,700-square-foot, two-story flagship at 126 Spring St in SoHo.

Kendra Scott maintains a showroom in New York City's Fashion District, a bustling shop-in-shop in Bloomingdale's, and it recently hosted a successful pop-up store in the Hamptons It's tough to imagine how the company could have better prepped for its official entrée into NYC In a prepared statement, Scott said, "Kendra Scott has always been thoughtful about how we introduce our brand to this market.

Love for the brand has been steadily growing in New York City, and we're excited to bring a bit of Austin, Texas, to the Big Apple." If all goes well, the store will be the first of several Kendra Scott shops in New York City: "Our goal is to continue to expand our footprint now that we have our first store in SoHo, but to do it in the right way," said Scott, adding that "Continuing our expansion over the pond" is also central to the company's growth strategy The store will host several events in its first few weeks, including a Summer Friday breakfast for shoppers that will kick off a collaboration with nail art brand Paintbox and a "Keep Austin Weird"-themed day The store will carry the full Kendra Scott collection, including fine jewelry, the brand's lucrative Color Bar, home goods, candles, and nail lacquer.

Top: An influencer's ad on Instagram capturing the mural painted on the side of the Kendra Scott store in SoHo. . Source