Jewelry Designer Anna Sheffield Unveils a New Retail Location in New York

NEW YORK - Jewelry designer Anna Sheffield, known for her bespoke fine jewelry pieces, has unveiled a new store in Manhattan's NoHo neighborhood Much like Sheffield's jewelry collections, the space marries the antique with the modern by preserving some original elements juxtaposed with clean contemporary forms - walls have soft curves and round edges While she works with expected materials like white diamond and yellow gold, it's pieces created with lesser known stones - think gray and Champagne diamonds - that really showcase her brand DNA.

It was her background in sculpture that inspired her first jewelry range, Bing Bang, a costume and diffusion line and a precursor to the Anna Sheffield collection "It wasn't like I did market research for the Anna Sheffield brand," she said of what eventually became her fine jewelry brand "It was literally people asking for things based on what they knew of me.

It really started from there and snowballed." She opened her first store in New York in 2013 and still designs both brands Recently she has been focusing on her Future Heritage Collection, a mix of original designs and reprised vintage jewelry pieces that gives 20 percent of sales to The Future Heritage Fund, an organization created in partnership with the New Mexico Community Foundation to help a range of cultural, environmental and educational nonprofit organizations in her home state The newly opened store focuses on her namesake brand, including the Heritage collections, but Sheffield plans to eventually fold in the Bing Bang brand with some capsule collections as well. Source