Jewelry Company Wins Guinness World Records Title

BriteCo, a jewelry-insurance startup company, announced a $2 million seed round The round's investors include Brian Spaly, the founder of Trunk Club; and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank "As a third-generation jeweler, my family and I have a long history delighting customers and helping them celebrate moments of joy in their lives," said Dustin Lemick, BriteCo founder and CEO.

"But the jewelry buyer is changing rapidly Millennials now represent the largest jewelry buying demographic, and their expectations are different from those of prior generations BriteCo helps jewelers by providing them with the optimal blend of online convenience and personal attention" Lemick and his family have owned and operated retail jewelry locations in the Chicagoland area for over 60 years.

It also "Offers an easy to use, cloud-based Appraisal Management System that is faster and more accurate than the jewelry industry's traditional manual processes," according to the release "Getting BriteCo licensed in virtually every state before officially launching is a testament to their hard work and the professionalism with which they're approaching this big challenge." "I'm excited to be a part of their push to modernize the jewelry insurance and appraisal process and to help millions of people across the US protect their most valuable possessions." . Source