Ivory Lane store that sparked furore in Singapore was actually a PR stunt by WWF

An apparent online ivory store which caused a furore in Singapore has been exposed as a hoax set up by environmental group WWF to highlight perceived shortcomings in local laws The outlet called Ivory Lane purportedly offered items including earrings and necklaces for sale and had a well-produced website, including a price list and images of women modelling the jewellery The hoax shop, which appeared online last week, insisted its products were made from ivory obtained before 1990, when an international ban on the trade came into force.

Man who illegally brought 6kg of rhino horn and ivory into Hong Kong has jail sentence doubled to 4 months The group said that by continuing to allow the sale of ivory obtained before 1990, recently poached ivory could be disguised as vintage ivory The WWF said setting up Ivory Lane had sparked a heated debate and generated over 65,000 reactions.

It was part of a broader investigation by the group, which found more than 40 shops in Singapore selling ivory products. . Source