It's True, Men Want Jewellery Too—But They Look For Gemstones With Stories

According to Emily Tan, founder and creative lead of fine bespoke jeweller Calla Lily Fine Jewellers, some men go just as crazy for gemstones as women do The Penang-born graduate gemologist of the Gemological Institute of America, who also has a degree from the London College of Fashion and has worked in Singapore's fine bespoke jewellery scene since 2011, has observed a much different buying pattern with men compared to women While men may love their gems, they're not necessarily big on wearing them as jewellery.

"Men like to collect gemstones mainly because of their properties and then they slowly think about design," she said "Men buy for rarity and the interesting inclusions the gemstones have A lot of people think inclusions in gemstones equates to a gemstone that's not very good.

But actually, the kind of inclusions within the gemstone that cause phenomena like asterism may make it more valuable and sought-after," she observed "Getting men to wear a gemstone is already quite tough You need to have that natural attraction to enjoy adorning yourself.

Some men do, some men don't Men used to adorn themselves in jewellery but because of how times have changed, they've become more conservative," she noted Emily is currently looking into developing a men's jewellery line, following Calla Lily's first ready-to-wear capsule collection of earrings, rings and neckpieces, Bloom, launched recently. Source