It's Not Just Louis Vuitton's MJ Glove, Diamonds Really Are a New Menswear Trend

Recent menswear developments, with iced-out jewelry being done in new ways, could signal the precious stone's return to the forefront of high-end accessories, not to mention challenge the old adage that diamonds are a girl's best friend Established by Yoichi "Jury" Kawamura in 2005, Japanese jewelry brand EYEFUNNY was a Paris Fashion Week FW19 standout at Poggy's Box showroom curated by Motofumi "Poggy" Kogi of UNITED ARROWS & SONS and POGGYTHEMAN The label conflates high and low aesthetics by assembling diamonds into shapes and patterns associated with streetwear and pop art.

EYEFUNNY works with Mumbai-based diamond supplier Patsons and keeps its products compliant with the Kimberley Process, which seeks to minimize the number of conflict diamonds entering the market "At the very beginning, I loved diamonds - when I was 24, 25, around the time I first started to shop for them," Kawamura tells Highsnobiety as he shows us his brand's latest wares "But there were no pop designs with high-quality diamonds.

Normally, people say diamonds are a woman's best friend, but they can also [be a] best friend for men, because diamonds are the most beautiful object in the world and I think we need to share that kind of beauty from the Earth." Recontextualizing diamonds is one thing, but there's still a financial barrier that prevents any diamond trend from going totally mainstream In a recent 032c drop sweaters carried crystal logo embroidery created out of Swarovski-made glass diamonds. . Source