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Most experts will date the rise of rose gold to 2014 when it began featuring more regularly in jewellery, with the Michael Kors watch phenomenon spearheading its early growth In the UK specifically, jewellery industry professionals are seeing no signs of the trend slowing down, with Pandora's managing director saying its rose gold offering continues to be a bestseller on the high street, and does better in the UK than any other market Today the BBC News released an article titled: 'Rose gold: the fashion trend that just won't go away'.
Marie Claire's digital fashion editor, Penny Goldstone, tells the BBC that millennials have held on the colour pink because it photographs well for Instagram She remarks to the news outlet: "I would say rose gold has become a pop culture phenomenon It's all about matching everything.
So on Instagram you'll have people posting a picture where they're drinking a glass of rosé while sitting on a pink lounger, wearing a vintage pink 50s swimsuit." With millennials look to snap the perfect picture and make sure everything goes, rose gold jewellery is an necessity While the catwalks keep churning out rose gold adornments, and social media stars keep posting pink-centric images, experts predict rose gold is here to stay. . Source
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