Inside the facinating world of natural colour diamonds

For retailers, colour diamonds can be divided into two tiers: highly-promoted fancy diamonds whose demand is driven by their scarcity, and softly-promoted diamonds whose demand is driven by other factors; brown, pastel and multi-colour diamonds fall into this category Alan Bronstein, president of the Natural Color Diamond Association, says that subjectivity is the watchword when it comes to the colour diamond market, and indeed the diamonds themselves Don Gillett, founder of Gillett's Jewellers in Perth, agrees that "Pink is definitely, by far, the most desired colour, however most customers are not aware of the prices that these diamonds command.

The price is secondary to having the desired colour - however most often the desired colour does not fit the available budget!" Chen says the affordability of yellow diamonds plays a big role in consumer demand, explaining: "Naturally, there are more people who can afford to buy yellow diamonds - it doesn't mean that blue and pink diamonds are less desirable, they are just less affordable." So how can colour diamonds help in this process? When it comes to traditional colours, pink diamonds are still a solid option if the higher costs can be absorbed; but for some, they are offering diminishing returns and yellows offer an attractive alternative "Most jewellers and consumers do not have the same understanding of coloured diamonds that they do of whites.

Natural coloured diamonds are a niche, specialist field of diamonds To gain understanding, one must have experience with them, through buying, selling and researching - working with them on a daily or weekly basis, especially where prices and availability are concerned," he says He uses the analogy of car mechanics, explaining, "White diamonds represent all makes and models of cars.

Natural coloured diamonds represent Tesla; while all motor mechanics understand the principles of what a car is and its components and how they go together to make the car function, they may not understand the fundamentals of how the components of a Tesla car go together and make it work The rarer natural coloured diamonds would be Formula 1 racing cars - even more tricky and more specialised than a Tesla, and harder to get right!". . Source