Inside the Exclusive World of Private Fine Jewelry Shopping

"Almost 20 years ago, the chief merchant at Neiman Marcus at the time commented we were the only fine jewelry brand who attracted both guys as well as girls to our in-store events," Webster said Now when affluent consumers expect to be entertained and inspired more than ever, high-end jewelry brands are upping their game by connecting with their customers on a more personal level-by throwing one-off bespoke shopping experiences, often in partnership with other luxury lifestyle brands "Jewelry brands understand the importance of creating more personal experiences for their customers, offering exclusive dinners in-store, invitation-only VIP events, first looks at new collections and exciting partnerships with other cultural influencers-all ways to create talkability and inspiration around their brand, and a deeper connection with their most valued clientele," she says.

While there are only so many people that can take advantage of these one-off special events, luxury jewelry brands also understand that their top customers need something special and more regular that's available to them year-round One of the services that the property offers to its guests is a personal shopping experience that includes a private showing of Bulgari jewelry in your suite upon your request You can also have a hands-on jewelry making experience thanks to the designer's bespoke service that allows you to work with his award-winning jewelry team on creating an original piece of jewelry-from sketches to choosing the gems for the final piece.

Similarly to the services offered by top jewelry brands, personal shoppers will help customers arrange private appointments anywhere in the world and take advantage of services such as customization, bespoke requests and sourcing rare pieces. . Source