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RAPAPORT In the heyday of “A Diamond Is Forever,” consumers responded strongly to slogans and instructive advertising As social media has influenced a more interactive dialogue between businesses and their customers, that is no longer the case Today, consumers respond to innovation In an age of unprecedented creativity and development, the jewelry industry has been lagging behind.
While sales in the US have grown in the past few years, the sector needs to innovate more to sustain — and improve — its share of consumer spending, according to Gina Drosos, CEO of Signet Jewelers (pictured). That’s as true for Signet, the largest jewelry company in the US, as it is for the rest of the industry, Drosos admitted in a talk she gave during the recent JCK Las Vegas show It’s therefore up to every firm to play its part. Drosos took the helm of Signet in July 2017, having worked at Procter . More
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