Innovate or Die: Why the Industry Is Lagging

Innovate or Die: Why the Industry Is Lagging

RAPAPORT In the heyday of “A Diamond Is Forever,” consumers responded strongly to slogans and instructive advertising As social media has influenced a more interactive dialogue between businesses and their customers, that is no longer the case Today, consumers respond to innovation In an age of unprecedented creativity and development, the jewelry industry has been lagging behind.

While sales in the US have grown in the past few years, the sector needs to innovate more to sustain — and improve — its share of consumer spending, according to Gina Drosos, CEO of Signet Jewelers (pictured). That’s as true for Signet, the largest jewelry company in the US, as it is for the rest of the industry, Drosos admitted in a talk she gave during the recent JCK Las Vegas show It’s therefore up to every firm to play its part. Drosos took the helm of Signet in July 2017, having worked at Procter . Source

Popular products near you

Popular Posts

Curations: Lucky Spring blooms for Van Cleef & Arpels, with new jewellery creations inspired by ...

It has become a yearly tradition for Van Cleef & Arpels to celebrate the season of rebirth by unveil...

read more

Gorgeous Diamond Jewelry For April Birthdays

Do April birthdays have it best? With diamonds as their birthstone, they just might. Our selection o...

read more

White Gold Moissanite Engagement Ring Set MOI-7145S

This interlocking diamond wedding set features a solitaire engagement ring with round moissan...

read more

Chanel encounters a “crush” with reinvented jewelry collection

French fashion house Chanel is looking for love and liberation with its reimagined Toi et Moi ring f...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services