In Mid-October, LVMH Will Offer a Rare Glimpse Into 76 of Its Worldwide Maisons

In Mid-October, LVMH Will Offer a Rare Glimpse Into 76 of Its Worldwide Maisons

Rome's Palazzo della Civiltà Italiana stands washed in a pinkish gold hue at sunset The purpose? According to LVMH's Antoine Arnault, who came up with the idea, the activation is "Designed to embody our houses' hospitality and energy." At each, LVMH plans on hosting workshops, holding fetes, introducing speakers, and creating podcasts to elucidate upon what makes each maison so special: the highest level of craft and the deepest level of care each brings to the table Which brings us back to the Palazzo della Civiltà Italiana on a late-summer day, where LVMH is hosting a preview of what Les Journées Particulières might entail.

In Florence, Emilio Pucci's Palazzo Pucci will also be accessible At LVMH's preview, editors were shown Bulgari's offices and laboratory, where a majority of its fine jewelry is produced-by hand Bulgari's creative director, Lucia Silvestri, will be on hand at the store, as well at Les Journées Particulières. Source