In fashion news: Gucci launches its latest DIY program

In fashion news: Gucci launches its latest DIY program

Gucci has announced it will be extending its personalisation service to its iconic Ophidia tote bag and the Ace sneaker The customisable accessories will be available to shop from May 10 online at Gucci.com and in store at New York’s Gucci Wooster space The Italian fashion house promoted its latest personalisation service, titled Do It Yourself, with a campaign shot by Petra Collins.

You can also preview your product with the help of the label’s virtual image tool, so you know exactly what your new customised purchase will look like before you check out [Vogue inbox] Online luxury retailer Farfetch launched a fine jewellery and watches hub on May 8 in an effort to provide shoppers with a range of sought-after pieces from some of the most iconic brands—think De Beers, Chopard, David Yurman, Pomellato, Tiffany & Co., Bell & Ross, Girard-Perregaux, TAG Heuer, Ulysse Nardin and Zenith Retailers will now be. Source

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