In conversation with jewellery connoisseur, Valery Demure

Each piece of jewellery she wore had a story to tell - from the heavy metallic neckpiece that she carried with ease, to the rings that sparkled on her fingers - and Valery narrated them with childlike excitement Our conversation reinforced everything I had ever read about the jewellery maven - that she has an unparalleled eye, and recognises and nurtures design talent above all else- Monique Péan, Alice Cicolini, Melanie Georgacopoulos, Alexandra Jefford are her favourites ELLE: How would you compare the European jewellery market with the one in India?VD: Let me give you an example-when you buy a dress from Sabyasachi, you're not going to wear a tiny little piece of jewellery with it, you're going to wear something heavy.

Indian jewellery is exquisite, like the enamel work on the back of your earrings-you can almost wear it both ways! You also have beautiful stones, women wear a lot of diamonds ELLE: Do you buy a lot of jewellery for your daughter? VD: Noor Fares gave her a few earrings that are pretty ELLE: How should an Indian jewellery designer grow internationally? VD: He should first travel there to understand what women want and wear, visit a few trade shows and showrooms.

A tourist who comes to India will only buy a piece of jewellery as a souvenier, but not to wear everyday. . Source