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So how did Cartier's Love bracelet become so iconicIt all started in 1969 While somewhere walking on the moon, others were partying at Woodstock In Paris, city of love and romance, Cartier was celebrating commitment and devotion with the launch of the Love bracelet.
The original piece was composed of two separate parts: a band with a slotted screw head pattern and a mini-screwdriver The idea was to 'seal' one's love around the loved-ones wrist Elizabeth Taylor and Richard Burton, Sophia Loren and Carlo Ponti, Nancy and Frank Sinatra are among the legendary couples of the 1970s who proclaimed their love with the illustrious bracelet.
The iconic screw head pattern is nowadays replicated on rings, necklaces, even earrings, but no longer serves as a clasp. . Source
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