How To Win Over Generation Z, Who Hold $44 Billion Of Buying Power

From baby boomers to Gen X to millennials, savvy brands have largely been able to craft their messaging to appeal to a wide variety of generations that have become viable consumers over the years Gen Z holds a whopping $44 billion in buying power Let's take a look at 5 effective ways to win over Gen Z consumers.

It's important to remember that Generation Z has grown up with the internet, meaning they are accustomed to having nearly limitless buying options Gen Z wants their dollars to go further, especially since their purchases might be limited given not many who make up the generation have full-time income yet It's interesting to note that 67% of Gen Z prefers to make purchases in brick-and-mortar stores versus buying online.

According to a study conducted by Criteo, Generation Z streams an average of 23 hours of video content per week. . Source