How This Egyptian Designer Is Evolving the Concept of Luxury During Coronavirus

In nearly each Egyptian household, there is most definitely a jewelry box that holds personal and sentimental value Adhering to social distancing measures, Egyptian jewelry designer, Farah Abdel Hamid, is looking to delve into this personal and intimate experience with jewelry and encourage creativity from home The #StayHomeJewelry challenge, which starts today and lasts until Wednesday, invites anyone to share one image around the topic of jewelry and share their own jewelry piece with a personal story.

In return, three winners with the best photography get the chance to win a handmade and hand-selected piece of jewelry from Abdel Hamid's collection For Abdel Hamid, the coronavirus is encouraging more collaboration and multi-brand projects, as well as new ways of experiencing jewelry "What I am trying to do is really elevate looking at the jewelry and wearing it as an experience and as an art form, rather than as an accessory.

So, I want to challenge the societal and cultural norms of how we understand jewelry and our expectations of it," she told Egyptian Streets Earlier in March, she held her unique jewelry exhibition 'Yes, No, Maybe So' at the Nook Zamalek, which explored the raw and conceptual side of jewelry and how the body interacts with different wearable objects. . Source