How Sharona Harris Built One Of Australia's Leading Jewellery Brands From The Ground Up

Sharona Harris has built the now cult brand from the ground up, using her PR savvy and clear talent to create jewellery for the edgy, yet feminine, woman Below, marie claire speaks to Harris about what it takes to build a brand from scratch It started as a coffee and conversation with a friend about starting a brand, and at the time I saw a huge gap in the market for jewellery with an edge.

Great product is key to long term success without a doubt but without strong marketing and PR your customer won't find you and you will easily become overshadowed by competition and new brands which are always coming to market To run a successful brand you need a real balance and understanding of both sides, having a marketing background has been instrumental in getting F+H off the ground and continuing the growth of the brand What has been one of your most defining moments since beginning the brand? Collaborating with Bec & Bridge to create a three-piece earring collection for them last year was definitely a defining moment; to be working with one of Australia's most successful fashion brands and receiving their endorsement was a very proud moment. Source