How Chinese Luxury Jewelry Qeelin Grew During COVID-19

Qeelin's sales have accelerated during and after COVID-19 in China, thanks to the repatriation of Chinese consumers, the auspicious meanings of Qeelin's jewelry design, and increased marketing activities Qeelin's sales have accelerated both during and after COVID-19 in China due to the repatriation of Chinese consumers, the auspicious meanings of Qeelin's jewelry design, and increased marketing activities, such as naming actress Liu Shishi as its new brand ambassador in July During this past Singles' Day, Qeelin ranked third in gross merchandising volume within the Tmall luxury jewelry and accessories category, beating household names like Chopard, Bvlgari, and De Beers.

It's in our blood, our Qeelin DNA When Chinese consumers see our Wulu or Yu Yi symbols, they resonate with the deeper meanings due to our shared belief in meaningful Chinese symbolism Qeelin jewelry is designed for versatile daily wear for different occasions, but I did hear about some ladies wearing Qeelin for luck at their mahjong sessions, which is interesting.

Qeelin has a unique position as one of the few globally recognized Chinese luxury brands As our brand grew, more people started to believe in us, which enabled Qeelin to gain recognition as a modern Chinese luxury jeweler with international success. . Source