How an Indian jewellery designer ends up in Kendall Jenner's wardrobe

Social media is in a tizzy over the Misho hoops spotted on Kendall Jenner when I dial Suhani Parekh, the founder of the brand, who is currently in London This is not the first time a fashion icon has given Misho their stamp of approval-Rihanna, Kim Kardashian West, Sonam K Ahuja, Kareena Kapoor Khan, Deepika Padukone and Claire Foy are just a few names on Misho's roster of star-studded patrons All of this begs the questions: what allowed Misho to jump into the big leagues in just three years since its launch? How did an art history and sculpture major turn into a fashion force? And how does the brand manage to keep its top spot even as new labels enter the market everyday? Parekh gets candid and gives Vogue a behind-the-scenes look into the rise and rise of Misho.

Launching a fashion brand and training to be a sculptor are on two opposite sides of a continuum, and you only really learn how to find a balance when you're on the job Did you have a mentor when you started out? Tell us more about your work before launching Misho Our in-house team handles the Misho page, and we use it as a moodboard for the brand.

That's how Misho was born, and it's what allows me to keep the brand's integrity intact. . Source