How 5 Department Stores Struck Gold Courting Chinese Tourists

While we are still waiting for official government statistics, Jing Daily highlighted five high-end shopping malls in major international cities whose attempts to cash in on Chinese travelers' Golden Week excursions caught our eye Of late, London's heritage department store Harrods has set its eye on affluent Chinese consumers, whose purchasing power has surpassed British nationals within the department store Ctrip ranked Thailand the most popular overseas destination for Chinese tourists during Golden Week 2018.

Some of the Chinese consumers' favorite products were listed on King Power's official Chinese website, and it offered bundled deals if consumers purchased more than three items As Chinese tourists' interest in visiting Japan continues to surge, many Japanese retailers see the Golden Week window as a golden opportunity to cash in on this segment Riding on Chinese tourists' interest in Moscow as a result of the past World Cup, the city's Central Universal Department Store, better known as TSUM Department Store, initiated another round of marketing efforts toward consumers in China ahead of the Golden Week period.

On October 3, the department store announced on WeChat that any Chinese nationals who shopped at the store during the holiday would receive a 10 percent discount and enjoy up to 11 percent in tax refunds. . Source