Gucci Goes for Gold (and Diamonds, Too)

The Italian fashion house shows its first high jewelry collection during the couture in Paris During the couture, the twice yearly gathering of the wealthy to view the finest and most expensive clothing creative minds can make, Gucci opened a boutique on the Place Vendôme, the 17th-century square in central Paris known as the center of the high jewelry universe Most of the necklaces and bracelets are statement size - no fragile chains or ethereal compositions for Mr.

Michele - and use the lion, tiger and snake motifs rampant in the house's costume and fine jewelry collections Gucci has been edging toward high jewelry for some time In late 2017 it presented what it called a "Medium-high" version of its midrange fine jewelry collection, saying that a move upward was probable in its next offering.

At the time, Maurizio Pisanu, then the house's director of jewelry merchandising, said: "The new generation is going to want a more modern jeweler." Jewelry in the approximately 100-piece collection drew on Renaissance architecture, such as the diamond-set brooch that recreated Juliet's balcony in Verona laden with ivy in emeralds, tsavorite garnets and diamonds. . Source