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Graff Goes Graphic With Its New Diamond “Thread” High-Jewelry Watch

Graff Goes Graphic With Its New Diamond “Thread” High-Jewelry Watch

Founded in 1960 as a jewelry company, Graff is no stranger to diamonds or to the tricks of the jeweler's bench, and it operates at a level of creativity far above most watch companies Graff opened a watchmaking division in 2008, specializing in high complications and jewelry watches, for which it custom-cuts diamonds from the rough The Threads diamond watch is part of the Threads jewelry collection of pieces designed to look as if they were woven together in a latticework of gold set with diamonds that resemble random threads.

According to Anne-Eva Geffroy, design director at Graff, Threads "Is inspired by the increasingly connected nature of modern society." The collection consists of line bracelets, drop earrings, rings and necklaces in the same abstract composition, with diamonds set at different angles "Each piece in the Threads collection rests like a diamond lattice upon the skin," she says Founded by Laurence Graff in 1960, Graff Diamonds is a family business with Francois Graff as CEO and two other family members directing design, merchandising and production.

Some of the diamonds it has discovered, cut and/or polished include the 1,109-carat Lesedi La Rona, the 118.88-carat Graff Venus, the 603-carat Lesotho Promise, the 118-carat Delaire Sunrise, the 31.06-carat Wittelsbach-Graff, the 24.78-carat Graff Pink and the 132.55-carat Golden Empress. . More

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