Get the Rings and Get Married, Even Before Leaving the Jewelry Store

Customers who buy wedding rings at a Helzberg Diamonds store can now also elope on the spot Helzberg Diamonds is offering a service starting Oct 2 that gives couples who buy wedding rings at any of its 216 stores nationwide an opportunity to be married by sales associates recently been ordained - with Helzberg's blessings - as Universal Life ministers.

"I think it's a whole lot of fun," said Beryl Raff, the chief executive and chairwoman of Helzberg, adding that customers wanting to get married need only to produce their marriage license Over the years, several couples have been married at various Helzberg locations, Ms Raff said.

Five years ago, a couple from England who frequented a store at the Florida Mall in Orlando while on vacation, walked into the store with their own marriage license and officiant in tow "Our recent research has been telling us that people are looking for more modern ways to create their own, new wedding traditions," said Wendy Gibbone, a divisional vice president for store operations at Helzberg "The store manager and assistant manager served as their witnesses, and we put them in the center of the store in a busy mall.

And if you can imagine, all of these people are walking in and looking happily at the couple, who were suddenly surrounded by about 30 people, all of whom applauded when the couple were pronounced husband and wife." . Source