Forevermark is creating jewellery for the bold, modern woman

The Forevermark Trend Report 2018 seems to subvert conventional gendered trends Your collection reclaims the colour pink and even florals with a bold and strong design sensibility How is the larger conversation on gender changing jewellery today? We are not following a cliché, but creating new rules instead.

One of our big trends for the year is 'Think Pink', a provocative take on the colour pink which has been associated with women in a typically clichéd girly way We are now working to create bolder shapes of diamond jewellery that can be worn on a daily basis catering to work and play, because her lifestyle has changed or is changing The Forevermark woman is very conscious about what she does, not just for herself but also for the community.

As Forevermark expands across the globe, how do the various local markets influence your design palette? . Source