For India's biggest watchmaker, design is about more than just aesthetics

In all these categories, design is at the core of the business, according to Revathi Kant, the company's chief design officer Over a decade later, Kant developed an interest in the business of design, and worked her way to the top of Titan's consolidated design team in 2017.In a conversation with Quartz, Kant discussed the art of designing for India and how technology is changing Titan's approach How has Titan's design philosophy evolved over time? The design philosophy hasn't changed; it still is "Design that inspires," and that is the guiding force.

How would you say designing for India and Indians is different from other countries? What changes do you see in India's overall approach and attitude to design? The sensitivity in India towards design is on the rise. . Source