First US Forevermark Retail Store Opening in November

The first U.S Forevermark retail store will open this fall in an outdoor mall in Walnut Creek, Calif., across the bay from San Francisco The less-than-500-square-feet store will sell only Forevermark product and will be owned and operated by Padis Jewelry, a well-regarded, local, four-store retailer that has long carried the De Beers-owned brand.

Forevermark will contribute to the build-out of the store, in the same proportion that it contributes to any Forevermark branded presence, Stanley says For now, the brand sees the store as an experiment-although it clearly has its sights on more The new retail outlet will be located in the Broadway Plaza shopping center, in between an Apple Store and a Nordstrom, and across from a Tesla store.

The hope is to for the store to open by late November, though it is possible it may open before then, says Padis Jewelry president Steve Padis This is the second store Forevermark has opened within the last year. . More