FEATURE: How an international brand is changing the way consumers buy bridal jewellery

As Insignety lands in its first UK stores, we met with sales and marketing manager, Amber Saunders, to find out how the new brand on the block is shaking up the luxury jewellery market. Insignety launched into the UK with a bang, pulling out all the stops to attract trade professionals to its stand at International Jewellery London. During the show the stand was buzzing with excitement as jewellers from independents, to national jewellery retailers, were captivated by the brand from Amsterdam, which marries golden-age craft skills and state-of-the-art technology to offer consumers a completely bespoke, high quality, piece of fine jewellery. Story continues below Advertisement For those who have not yet managed to see the brand in action, Insignety provides retailers with all they need to create one-of-a-kind jewellery pieces with their customers, through a fun and interactive process. In fact, in just four easy steps, shop floor staff can collaborate with clients to . Source