FEATURE: Discover how Rox has mastered the art of hospitality

Independent jewellery retailer Rox was founded on a foundation which now embodies the key to survival for any jeweller on today's high street - 'Diamonds & Thrills' Looking around the Arcade at the time, the majority of jewellers abided to traditional ways of showcasing and selling jewellery, leaving the door wide open for a new retailer to set up camp and show its competitors how to create a brand, not just a store, with every area of Rox being consistent with the company's ethos Events include music nights, where Rox has bagged artists such as Emeli Sande and reached full capacity in the store; comedy nights; sports games; private dinners; charity evenings; and more, with the company often teaming up with the brands it stocks to put on a night to remember.

Understanding the need for events to be memorable, and of course these days - Instagrammable - Rox always goes the extra mile for its events "Gone are the days of a cheese and wine party Nowadays customers expect to be entertained and that's something we always keep in mind at all times.

Every event needs to exude luxury and be aligned with our Diamonds & Thrills philosophy Our 'Rox Presents' is a great example of making events modern and ensuring they're always forward thinking Not simply about showcasing product these events also feature live music acts, Q&As with sporting greats, comedy nights and much more" Alongside keeping up a busy events schedule across its network of six boutiques, Rox continues to go from strength-to-strength as it thinks outside the box in every area of the business.

Looking ahead, the managing director is nervous about how Brexit will impact business, with Rox already living through the effects of the Scottish referendum a couple of years ago. . Source